Real Time Moms and Better Homes and Gardens Online Launch Quick-Tip Videos for the Back-to-School Season

August 23, 2005 -- Real Time Mom™ has created a “Back To School” family video event that offers valuable tips and tricks for Moms everywhere.

Entertaining, educational :60 Mom-oriented vignettes will cover issues and offer advice on scheduling tips, routines for pre-schoolers, the “overscheduled” child, growing up too fast, lunchroom politics and college bound teens.

These timely, actionable tips are aimed at empowering, inspiring and educating Moms. Real Time Moms™ is a natural extension to the Better Homes and Gardens and Ladies' Home Journal online content that speaks personally to every mom.

“Moms are busier than ever, and with these quick-tip videos, we are empowering families to get the advice they need -- in the way they want -- during this often crazy back-to-school season,” says David Kurns, editor-in-chief of Meredith Interactive, which hosts both BHG.com and LHJ.com.

Today's moms are overwhelmingly overworked, and are tapping into the time-saving power of the Internet to make their busy lives easier, according to a national Mother's Day survey conducted by Opinion Research Corporation for America Online. Fully 89 percent of those surveyed say they don't have enough time in the day to get everything done, and 80 percent save time doing some of their chores or activities online, freeing up an average two hours a week.

About Real Time Moms™:   

Real Time Moms™ is a multi-platform “edu-tainment” initiative created “by moms for moms.” Real Time Moms™ produces the only short-format digital media (video and mp3) for Moms on television and on the Internet. The first viewer-driven content of its kind, Real Time Moms™ was developed to attract, educate and market to moms, the most powerful consumer group in the world. Covering topics on health/fitness, family activities, entertainment, safety, travel, time management, current events and much, much more, Real Tome Moms™ is an “edible” resource in that it serves up easily digestible practical information created specifically for Moms.

Real Time Moms creates on-demand audio, video and editorial content that can be easily downloaded and distributed digitally online, through PDAs, MP3s, Podcasts and television. Real Time Moms™ content appeals to a broad range of Moms including stay-at-home, work-at-home, work-place centered, multi-cultural, multi-lingual, single, educated and media-minded Moms. Real Time Moms™ is for Moms “on the go.” And…what Mother isn't?

Real Time Moms™ recognizes the value in aggregating “Mom-generated” content. By creating a peer-to-peer communication base for Mothers online, Real Time Moms™ inspires Moms to share stories, advice, video and more on www.realtimemoms.com.

Finally, digital media by moms for moms!

Real Time Moms 1-800-701-0020 or visit www.RealTimeMoms.com.

About Meredith Interactive:
Meredith Interactive is dedicated to the creation of content, tools, technology, and interactive applications. Meredith Interactive operates Web sites that reach more than 8 million unique visitors monthly, including BHG.com, FamilyCircle.com, LHJ.com, Fitness.com, More.com, Parents.com, AmericanBaby.com, HealthyKids.com, among others.